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Pure Nova Credit
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Our Story

About Pure Nova

80 years of putting people first. A credit union born from community, built on trust, and committed to your financial well-being.

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Our Purpose

"Banking should empower people, not enrich institutions."

Since 1944, Pure Nova has operated on a simple belief: when members succeed, our community thrives. Every decision we make — from our rates to our products to our people — flows from that belief.

Our Values

What We Stand For

As a not-for-profit credit union, we return value to our members through better rates, lower fees, and genuinely helpful service. We are owned by our members — not shareholders.

  • People First: Every decision considers member impact before profit
  • Transparency: Clear, honest communication about products and rates
  • Inclusion: Banking that is accessible and welcoming to everyone
  • Community: Active investment in the neighborhoods we serve
  • Innovation: Modern digital tools with personal service at the core
Our team members
By the Numbers

A Legacy of Trust

80+
Years in Service
100K+
Members Served
$2B+
Total Assets
12+
Branch Locations
Who We Are

Mission, Vision & Values

Our Mission
To improve the financial lives of our members and the communities we serve by providing accessible, affordable, and exceptional financial services — grounded in trust and delivered with care.
Our Vision
To be the most trusted financial partner in every community we serve — a place where every member feels valued, heard, and empowered to achieve their financial goals without limits.
Our Values
Integrity, empathy, innovation, and community. We hold ourselves to the highest standards because our members deserve nothing less. We grow only when our members grow.
Community involvement
Community First

Rooted in Community Since 1944

We were founded by community members for community members, and that spirit lives in everything we do. From financial literacy programs to local grants and volunteer days, we invest in the communities that make us who we are.

  • $500K+ donated to local education initiatives annually
  • Free financial literacy workshops open to all residents
  • Volunteer program: 3,000+ employee volunteer hours per year
  • Small business grants to support local entrepreneurs
Our Community Efforts
Routing Number
251480576
Branch Hours
Mon–Fri 8:30am–6pm / Sat 9am–1pm
Customer Service
info@purenovacredit.com
Video Connect
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